champion-consultancy

Case Study

You’re looking for a way to solve a problem you and your company are facing, right? Well while it’s possible we’ve done that already, every business is different so there might not be one perfect solution – because No two businesses are alike. To show you what we can do, let us tell you about one recent case study.

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Challenge

A Beauty & Spa company named “The Woodhouse Spa” was struggling with its poor online reputation. They needed a makeover for its outdated logo and advertising. In order to do this, the company first iterated through many different options of what their logo could look like and how they wanted it to feel for consumers. Their goal is to rank organically in Google, build a brand and to reach an identity that would stand out from all the other spas available in town. The major challenge was to improve marketing efficiency of a non-digital business using traditional and limited marketing tactics.

Goals

Build credibility.

Creates Leads for The Woodhouse Spa Company.

Build brand awareness.

Rank keywords on top in the Google for relevant keywords.

Fuel growth in the business.

Scope

The new operating model significantly lowers annual labor costs, automating 15% to 20% of the unit’s activity. With these digital marketing tools & expertise, the company The Woodhouse Spa now can see business performance, data, sales, revenue and customer interaction anytime, from anywhere. A company can also retarget potential customers who are aware of their brand using the automate software.

Scope

The new operating model significantly lowers annual labor costs, automating 15% to 20% of the unit’s activity. With these digital marketing tools & expertise, the company The Woodhouse Spa now can see business performance, data, sales, revenue and customer interaction anytime, from anywhere. A company can also retarget potential customers who are aware of their brand using the automate software.

Process

We have taken modern digital marketing approach for establishing brand identity & generate traffic for The Woodhouse Spa online business.

1. Website re-designing with content re-optimization including the target keywords.

2. Added new blog posts and content for landing pages with specific target keywords.

3. Conducted keyword research & integrated automatic marketing tools to streamline the work process.

4. Did digital marketing audit of a website.

5. Launched eight digital marketing strategies- SEO, automated email marketing, tracking & conversion tool, live chat software integration, Social media, leads management, customer interaction, Blogging, and PPC ads.

Results

We helped The Woodhouse Spa Company become one of the top-ranked sites in Google organic search results. The new SEO strategies have been working wonders as they’re currently getting around 150 goal completions per month from the blog articles we’ve put up. With an improved organic search engine ranking and a 3x increase in efficiencies for Pay-Per-Click (PPC), our integrated digital marketing strategy helped their business grow – with Sales, Profits, and Customer Value showing remarkable progress. 

This plan has successfully increased rankings on Page 1 for target keywords – with 60% of site traffic comes from Organic Search – which means we have done something right! In addition, new website, SEO, PPC, Google Analytics & automated reporting, etc makes it easier for them to handle the business seamlessly.

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Goals accomplishment
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Engagement in
Pay-per-Click ads
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Keywords in #1
Google rank